Spartina 449, is coming to Broughton Street! For those not familiar with the lowcountry’s celebrated women’s lifestyle brand, Spartina 449 is a handbag and accessory retailer based in Hilton Head offering products that reflect the breezy spirit of island living. Kay Stanley, founder and lead designer said, “We were attracted to Broughton Street because of the recent activity of new fashion retailers opening new stores there. We feel the historic district and proximity to our company origins of Daufuskie Island is a natural fit for our brand.”
Stanley added, “Spartina is different than the other national retailers opening on Broughton because we are headquartered right here in the lowcountry. Our local team of artists design every handbag, scarf, and accessory from our studio on Hilton Head. We take our inspiration from the natural beauty and history of Daufuskie Island and the surrounding area. Spartina is a line of products unique to our area.” Happily welcoming the “laid back luxe” brand to our rapidly growing list of retailers on Broughton, Lori Judge helped Spartina find a home. Stanley said, “We discovered Judge Realty in our search for a retail location on Broughton Street. They made the entire process of securing the lease efficient and easy. Working with such a professional firm is a pleasure.”
Lead designer, Stanley, is the source of the store’s lowcountry vision; however, she has a staff of seven working under her: four product designers and three marketing designers. Compared to larger, corporate brands, Spartina is a welcome solace on Broughton Street. “It’s nice to retain our local culture while we welcome larger anchor stores all over Broughton. I’m really glad stores like Spartina can also call that street home and see just as much support,” said Judge on closing the deal.
Right now Spartina is taking their expansion one store at a time, with no necessary vision other than organically growing the business. Since individual retail partners sell Spartina 449 nationwide, Stanley wants the focus to be the well crafted and thoughtfully designed products, not rapid expansion.
Spartina 449 is planning to open this Spring and is located at 317 West Broughton Street.